How to increase virtual event attendance?

how to increase virtual event attendance

Sometimes you have the perfect idea, content and setting for your virtual event, but the audience does not feel engaged or does not even show up. It is difficult to onboard participants to an online event. And even when you succeed in attracting a desired crowd there is a big drop-out. So how to increase your virtual event attendance?

Here are 5 steps to keep in mind:

1. Set clear goals for your event and audience

Setting clear expectations about how to measure success in event attendance is the foundation of virtual events. Do you care about the fact that you have as many attendees as possible? Or do you care that those attendees are relevant and lead to possible sales or useful contacts. Define your goals of the event first and understand clearly who is the best audience for it. 

2. Understand your audience needs

After you have defined the goals and audience, make some research on your possible attendees. Now more than even, understanding when is the best time to organize an event for participants is highly important. Do they have kids who are doing distant learning? Are they busy business owners who have meetings booked all morning. Do they need breaks to go walk the dog? Do your research and keep in mind that the average participant needs some buffer time between sessions. The attention span in the home office is short and full of distractions. 

3. Make your virtual event simple

The more you complicate things already before the event, the less the chance your attendee will even show up. With so much going on, participants need something that is easy and relevant to consume. Don’t over-do with registration, functionalities or tracks, keep the communication and organization clear and simple. Minimize your own risks of technical mishaps with seamless broadcasting and clear interaction functionalities. Sometimes less is more.

4. Use correctly timed communication

Depending on how you reach your audience, via e-mail or on social media, make sure you update the participant timely before the event. Often the attendees just humanly forget they even signed up to attend somewhere. Which is why it is important to plan and automate your communication beforehand. On the same day or an hour before, the attendees need to be reminded where and when they have to be. 

5. Sharing is caring

And lastly, how to increase your virtual event attendance is by sharing. Encourage the attendees to share – share their thoughts before, during and after the event. Create buzz within the participants to build suspense. Allow networking during the event, allow them to give feedback. Make sure those who did not show up live, will get the content on-demand afterwards. This will not only make the attending more appealing, but also creates a good feeling and expectation for the next event. 

Worksup is a virtual and hybrid event platform, enabling clear and easy setup, simple user interface and expert advice. Book your first online consultation below.

6 ways to make more engaging and interactive virtual events

Interactive virtual events have become a place where people network, connect with like-minders and find new business partners. Including an element of interactivity is certainly an engaging and fun way to add a personalized touch to the event. Worksup team brainstormed 6 best ways to make event interaction more efficient and engaging for the event planners.

1. Create quizzes and questionnaires

Help your virtual audience to get more information about the topics and speakers letting them ask and answer the questions before, during, and after the event. Worksup enables you to choose and show the most interesting questions and topics. All while participants can share their thoughts and likes about the questions.  Encourage your audience to be creative and give them a prize if they did a good job with the Q&A.

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A speaker at an event


2. Encourage voting during virtual events 

Get your audience involved by creating fun live polls. Live polls are one of the funniest ways to boost up attention. Let your participants vote via Worksup and show the results on a diagram in real-time.  You can ask about different aspects of the evening. As about the like speakers’ topics and graphics or rate different subjects and opinions.

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Performer’s details on Worksup


3. Create a fun learning experience

Besides live polls, questionnaires and ratings – it is always fun to learn through texts and picture tasks. Why not give people something to solve and present results effectively in real-time on screen? Give an assignment that is fun to do and not too complicated.

4. Create memories with interactive virtual events platform

Why not create some souvenirs from the event and make your crowd have even more fun? You can use Worksup and ask your guests to take pictures of themselves. If your audience is playful, provide some props to make the event more engaging and let them share. Also, why not choose the best photo and give them a prize.

5. Communication

Enable real-time chat between attendees and organizers. Surely, there are a lot of questions that your guests would like to ask. Worksup makes this part easier. Encourage your audience to organize online meet-ups and to share similar interests with other like-minders.

Attendees can chat directly with the organizers in the conference app. For instance, attendees can share ideas about the event or other requests there. Also, Worksup enables you to share a link to share the live results. E.g. to internet or social network to be followed in real-time.

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6. Networking on o interactive virtual events

Networking is becoming more and more important for the event industry. Interactive virtual event apps are already an essential tool for speakers, organizers, and attendees globally. Furthermore, if you enable a virtual networking feature, your guests can create profiles and organize meetings and share ideas with each other.

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 Interactive events through networking