5 Challenges for Virtual Events

5 challenges for virtual events

Now that we have done the drill of virtual events for a year, there is still a lot of uncertainty with new variants and possible restrictions. This uncertainty leads the reasoning of event managers to continue with virtual or hybrid events, rather than organize one onsite. However, even with organizing online for more than a year, many challenges still remain for 2022. With the following, we will examine more in detail the 5 main challenges for virtual events.

Lack of proper content strategy

The lack of proper content strategy is one of the biggest challenges for virtual events. With a short attention span and day-to-day distractions it is crucial to keep the strategy up to speed. To keep the participant engaged, the content has to fit with the daily plan of the attendee. Aim for shorter or categorized sessions, more television program narrative and easily digestible information. If you are already an experienced virtual event organizer, don’t forget to analyze your event data. Take a close look at the entries and exits, engagement rates and feedback to improve your strategy for next time. 

Lack of technical expertise and support

Many event managers are afraid that they or their customers and attendees will have issues with their level of technical skills to get the full event experience online. Managers have many technical details to keep in mind. Starting from choosing the platform, the streaming services and prepare for quick plan B if things go south. This is why it is important to choose the right platform and technical services. Keep in mind the skill levels of your attendees!

As always, the key here is to keep the event simplistic and bulletproof. Don’t over complicate the event and create more risks that you are not able to handle.
It is even more important to have the right partners who are able to give you the expert technical support you or your participants might be lacking. If the support system from your event platform is efficient, relevant and fast, the foundation of creating overall success is already in place. 

Lack of engagement

Even with so many possibilities to create more engagement, the challenge to get the participants engaging is still relevant today. More so after doing virtual events already for a year, the attendees are starting to experience online fatigue. Too many options or not purposeful functions create too much noise around the event. The focus should be on using the engagement tools based on the needs and interests of the participants. Features like live polls, Q&A and chats are becoming standard and can be used more purposefully within the content. To provide the similar experience of on-site events, it is important to enable live networking with peers. And don’t forget about connecting with the exhibitors and sponsors as well. 

Lack of understanding the return on investment

Many event organizers are facing difficulties in convincing their customers and partners to invest in online events. Understandably, hard times need hard measures. Not all companies are ready to put aside the money for events, when it is needed more elsewhere. The key here is to know the purpose of your event and communicate it well.

Clear goals and benefits will not only help to convince, but also get you forward in content strategy and marketing. Plan clear indications to measure the success of your event. For example, track audience growth, engagement, leads etc. and use the results to improve your next event. Sometimes a well organized event can be the only solution to boost the morale of your company, partners and audience. 

Lack of security awareness

The last of 5 challenges for virtual events is security. With everything moving online, the risks of breach or cyber attack are even higher than before. It is important to keep cyber security in mind. Especially, if your customer has high profile information they are sharing in their private online event. Moreover, the cyber hygiene standard should be covered from participants, to organizers, reaching all the way to your partners and platform providers. Make sure you check their security standards and keep in mind your own security processes during the event. Aim for solutions that provide different levels of security so that you are able to easily navigate between different needs of your clients. 

Worksup is a virtual and hybrid event platform, enabling clear and easy setup, simple user interface and expert advice. Book your first online consultation below.

6 ways to make more engaging and interactive virtual events

Interactive virtual events have become a place where people network, connect with like-minders and find new business partners. Including an element of interactivity is certainly an engaging and fun way to add a personalized touch to the event. Worksup team brainstormed 6 best ways to make event interaction more efficient and engaging for the event planners.

1. Create quizzes and questionnaires

Help your virtual audience to get more information about the topics and speakers letting them ask and answer the questions before, during, and after the event. Worksup enables you to choose and show the most interesting questions and topics. All while participants can share their thoughts and likes about the questions.  Encourage your audience to be creative and give them a prize if they did a good job with the Q&A.

mobile event app, event app
A speaker at an event

 

2. Encourage voting during virtual events 

Get your audience involved by creating fun live polls. Live polls are one of the funniest ways to boost up attention. Let your participants vote via Worksup and show the results on a diagram in real-time.  You can ask about different aspects of the evening. As about the like speakers’ topics and graphics or rate different subjects and opinions.

event app, mobile event app, conference app, mobile apps for conferences, best event app, event management apps
Performer’s details on Worksup

 

3. Create a fun learning experience

Besides live polls, questionnaires and ratings – it is always fun to learn through texts and picture tasks. Why not give people something to solve and present results effectively in real-time on screen? Give an assignment that is fun to do and not too complicated.

4. Create memories with interactive virtual events platform

Why not create some souvenirs from the event and make your crowd have even more fun? You can use Worksup and ask your guests to take pictures of themselves. If your audience is playful, provide some props to make the event more engaging and let them share. Also, why not choose the best photo and give them a prize.

5. Communication

Enable real-time chat between attendees and organizers. Surely, there are a lot of questions that your guests would like to ask. Worksup makes this part easier. Encourage your audience to organize online meet-ups and to share similar interests with other like-minders.

Attendees can chat directly with the organizers in the conference app. For instance, attendees can share ideas about the event or other requests there. Also, Worksup enables you to share a link to share the live results. E.g. to internet or social network to be followed in real-time.

event app, networking

 

6. Networking on o interactive virtual events

Networking is becoming more and more important for the event industry. Interactive virtual event apps are already an essential tool for speakers, organizers, and attendees globally. Furthermore, if you enable a virtual networking feature, your guests can create profiles and organize meetings and share ideas with each other.

event interaction, conference, conference app, business netowrking, business netowrking app
 Interactive events through networking